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What does good marketing actually look like?
It’s getting harder to tell, with so much AI slop, recycled content, and same-sounding advice. What marketing actually helps a business grow. Every episode starts with a DM I send out to an operator doing it well to ask them how.
I’m Christine Orchard, a marketing exec turned business owner, to answer my own curiosities on modern content, personal branding, organic social, and growth.