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This is what good marketing looks like.

A podcast for marketers who think like founders, by Christine Orchard.

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The thing that clicked for me this year

Dec 17, 2025

•

10 min read

The thing that clicked for me this year

What 16 brilliant marketers taught me about content-driven growth

Content strategies

Christine Orchard
Christine Orchard
Oliver Buchannon
Christine Orchard

Former startup marketing exec. Now help founders grow their businesses through content on LinkedIn.

I hired Christine to grow my LinkedIn following and she accomplished way more. In less than 6 months, my following grew from 9k to over 15k and they were all in my ICP. Christine will make your strategy better, she’ll push you to try new things (and help you do them) that have immediate impact on whatever goals you set with her.

Kyra Singh

Devin Bramhall

Author and B2B growth leader

Christine gets it. She’s that rare marketing leader who plays brilliantly with founder-types. She's very good at pressure-test strategy, then translate vision into crisp narratives, campaigns, and assets the whole company can run with. She also helped build my personal brand by turning scattered thoughts into consistent, high-signal content.

Kyra Singh

Weiting Liu

Founder and YC alum

FEATURED GUESTS ON THE POD


Why your team doesn't post on LinkedIn (and how to fix it)

Why your team doesn't post on LinkedIn (and how to fix it)

Create authentic video content with your team using Dom Odoguardi’s EGC playbook

LinkedIn

+2

AI can't fix your bad positioning

AI can't fix your bad positioning

From likes to revenue: the case for buyer memory from Marketing Waiting Room creator Justyna Ciecierska

Content strategies

+1

"How I scaled Ali Abdaal's content without losing his voice"

"How I scaled Ali Abdaal's content without losing his voice"

Lessons and AI prompt from his former head of content, Ines Lee

Content strategies

+1

How to break the scroll with visuals that actually drive growth

How to break the scroll with visuals that actually drive growth

Stand out in crowded feeds & drive growth with distinct visuals, with creative director Sarah Hart

Brand

+1

Say the thing: The case for more authentic content

Say the thing: The case for more authentic content

Finding your voice, writing human-first content, and cutting through AI noise with Nicole Gottselig

Content strategies

Punk Rock MBA’s YouTube playbook (what B2B brands miss)

Punk Rock MBA’s YouTube playbook (what B2B brands miss)

Finn McKenty on content hooks, organic discovery, and cracking B2B YouTube strategy

Content strategies

+1

A smarter content strategy (that fits on an index card)

A smarter content strategy (that fits on an index card)

How Lee Densmer runs a waitlisted content agency in 30 hours a week

Content strategies

Stop ignoring brand (the startup mistake you can’t afford to make)

Stop ignoring brand (the startup mistake you can’t afford to make)

Animalz Head of Content & Fan Club Brands Co-founder Erica Bonser

Content strategies

+2

Most B2B content is bland and interchangeable. Is yours?

Most B2B content is bland and interchangeable. Is yours?

🗣 Tim Metz, Director of Marketing & Innovation at Animalz B2B content marketing agency

Content strategies

+2

Ecosystem marketing = your unfair growth advantage

Ecosystem marketing = your unfair growth advantage

🗣️ Director of Growth at Live Data Technologies, Jason Saltzman

Content strategies

+2

Get a month of video content from a single interview

Get a month of video content from a single interview

🗣️ Riverside.fm Head of Community, Kendall Breitman

Content strategies

+1

3 AI trends I learned from my founder (+ how to apply them)

3 AI trends I learned from my founder (+ how to apply them)

🗣️ Founder at Arc.dev and Founder Meditations host, Weiting Liu

AI

+1

Personalized AI videos drive 300% more clicks for email marketers

Personalized AI videos drive 300% more clicks for email marketers

🗣️ Sendspark Co-Founder and CEO, Bethany Stachenfeld

AI

+1

CEO's secret to hiring marketers who drive real growth

CEO's secret to hiring marketers who drive real growth

🗣️ Ex-CEO of Animalz, growth advisor, and co-host of "Don't Say Content" podcast, Devin Bramhall

Startup growth

How Buffer writer turns 1 blog into 10 posts with AI

How Buffer writer turns 1 blog into 10 posts with AI

🗣️ Content Writer at Buffer and remote worker in Nigeria, Tamilore Oladipo

Content strategies

+2

How a solo marketer at Copy.ai 10x'd content with AI + freelancers

How a solo marketer at Copy.ai 10x'd content with AI + freelancers

🗣️ Head of Content Strategy at Copy.ai, Nathan Thompson

Content strategies

+1

FOR MARKETERS WHO
THINK LIKE FOUNDERS

What does good marketing actually look like?

It’s getting harder to tell, with so much AI slop, recycled content, and same-sounding advice. What marketing actually helps a business grow. Every episode starts with a DM I send out to an operator doing it well to ask them how.

I’m Christine Orchard, a marketing exec turned business owner, to answer my own curiosities on modern content, personal branding, organic social, and growth.

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