How Buffer writer turns 1 blog into 10 posts with AI

The internet is packed with shiny new AI tools promising to churn out blog posts faster than ever. But after chatting with Tami Oladipo, Content Writer at Buffer, I’m more optimistic than ever about the unique value humans bring to content creation.

Tami and I dove into AI-powered tools she's using to the importance of personal branding in the remote job market. Here are the juiciest takeaways for my fellow marketers:

1. AI isn’t your replacement (it’s your superpower)

Many people are still skeptical about AI writing tools. Can they really capture your unique voice and hard-earned insights? But as Tami pointed out, tools like Lex (an AI-enhanced word processor) are designed to enhance our writing process, not replace it entirely.

Tami relies on tools like Lex, ChatGPT, Buffer, Beehiiv, Figma, and Notion. At Arc, we’re experimenting with Spiral, Copy.ai, and Tami’s recommended Lex for long-form writing.

By handling tasks like research and first drafts, AI frees us up to focus on the high-level strategy and human touches that make content truly compelling. It's like having a super-efficient intern

2. Turn one blog into 10 pieces of content

Raise your hand if you've ever poured your heart into a blog post, only to watch it fade into obscurity after a few days.

Buffer combats "content waste" by planning multiple formats—videos, social posts, newsletters from the start. Using Figma, they map out the lifecycle of each piece to maximize impact.

I'm stealing this approach for my team as we're using tools like Spiral to help produce more types of content for different channels faster.

3. Add a human touch that AI can’t replace

In a world of SEO-optimized everything, it's easy to forget the power of a unique human perspective. But as Tami wisely said, "AI can do a lot, but it can't build human connection because it isn't human."

Our role as content creators is evolving to focus more on weaving in those authentic, relatable elements that resonate with readers—things like expert interviews, real-world anecdotes, and yes, even a dash of humor.

I’ve noticed that when I weave in personal anecdotes or community insights into our content, engagement spikes. This mirrors what Tami said about connecting real-world observations to data. So don't be afraid to bring your full self to your writing. Your experiences and insights are your "special sauce," something AI cannot replicate.

4. Be intentional about remote comms

As a proud remote worker myself, I was fascinated by Buffer's experiment with phasing out recurring meetings in favor of deep work time. It's a bold move, but one that reflects a larger shift towards intentional communication in remote teams.

The key? Being deliberate about when to use synchronous vs. asynchronous methods. Some discussions are best handled in real-time (brainstorms, critical decisions), while others benefit from the space and flexibility of async (status updates, feedback).

By being more thoughtful about communication, we can balance collaboration and concentration—even from opposite sides of the globe.

5. Outsource routine tasks to work smarter

When it comes to scaling content production, freelancers can be incredibly effective—if you know how to work with them. Tami shared how Buffer uses freelancers for standardized tasks, like long-form blog writing, supported by a solid, repeatable process.

By handing off tasks with clear guidelines, they free up their in-house team to focus on strategic work, like experimenting with new content formats or refining their video production workflows.

The key takeaway? If a task is well-defined and process-driven, it’s a perfect candidate for outsourcing. This not only helps you get more done but also reduces pressure on your team, creating space for creativity and innovation. (P.S. Our team at Arc can help you find the best freelancers for any project.)

6. Share your story, cringe and all

Many people tell me they still feel like LinkedIn can feel a bit... cringe. (Or maybe that's just Elon Musk?)

But as Tami pointed out, putting yourself out there is non-negotiable for remote marketers who want to stand out in an increasingly competitive job market. Sharing your work consistently not only grows your visibility but also helps you hone your skills through regular practice.

Don't just share the big things but your journey along the way, too. You don't have to appear like an expert at all times. So embrace the cringe, my friends. Your future self (and career) will thank you.

The future is bright for human-centric content

Talking with Tami left me feeling energized about the future of content creation. By using these tools strategically, we can unlock more time and brain space for the truly human elements of our work. The world needs human voices and with a little help from AI, we’re just getting started.

Want to work smarter, not harder, on your next campaign? Check out Arc.dev as we can help you find the world's top 2% freelance marketers and more.