"How I scaled Ali Abdaal's content without losing his voice"

Ali Abdaal has 6M YouTube subscribers. But his LinkedIn? Was a complete miss.

Same person. Same expertise. Different platform, and suddenly the voice that built an empire falls flat.

His former head of content, Ines Lee, figured out why. And her solution changes how you think about scaling voice.

The problem wasn't Ali's writing. It was that nobody — including Ali — could explain what his voice actually was.

So Ines reverse-engineered it.

She fed his best writing into AI and had it diagnose his voice across 6 specific patterns:

→ Personality traits (mentor vs. professor)
→ Signature phrases ("hey friends")
→ Emotional defaults (motivational vs. casual)
→ Format quirks (dashes, bullets, emoji use)
→ Sentence rhythm (punchy vs. flowing)
→ Readability level (complexity scoring)

Then she used that breakdown to brief every writer. And ChatGPT.

Result: On-brand content from day one. Voice intact at scale.

Here's what I learned from Ines Lee: