Get a month of video content from a single interview

So you know your team should be creating more video content. But if you’ve been stuck on using (and repurposing) video effectively, you’re in good company.

I've been trying out methods to turn one conversation into a month's worth of interesting, short video content for this podcast. The outcome? Increased LinkedIn engagement, more leads, and less worry about "What should I post this week?"

Here's a simple roadmap with tips from my chat with Kendall, Head of Community at Riverside.fm, for creating quality video content without a large production crew. Ideal for B2B marketers, founders, or anyone looking to share more content.

Let’s dive in.

TL;DR: what’s brewing inside

1. How to pull 30+ short clips from a single interview or webinar

2. Why “human” content outperforms the usual “problem-solution” pitches

3. Using AI for video editing while still owning your brand narrative

4. Why every LinkedIn post needs one clear focus

5. Practical ways to share consistently without fear

(A quick overview so you know exactly what you’ll find here.)

1. Turn one recording into a full month of content

How I like to do it:

1. Record: Host a webinar or a casual 30-minute Q&A with an exec or client. Make sure to ask good questions to get the best source material for later!

2. Slice: Find the most interesting 30 to 60-second clips—think “aha” moments. There are several AI video editing tools like Riverside and Quso.ai that make this super easy.

3. Schedule: Post 2–3 clips per week across LinkedIn or wherever your audience hangs out. Use others for email, test ads, or other use in other campaigns.

Recommended tools: I use Riverside to record and then Veed or Quso.ai for quick editing and clipping.

Key takeaway: Instead of letting a single conversation or webinar fade away, keep squeezing value from it all month long.

2. Show your human side (and win real trust)

What resonates in B2B:

• Founder struggles or behind-the-scenes decisions

• Genuine commentary—fewer buzzwords, more authenticity

• A peek into day-to-day operations (yes, it can be messy)

Why it works: Even in B2B, we buy from brands (and people) we trust. If you’re all business, all the time, you miss the chance to build real connections.

Key takeaway: Don’t just push “solutions”—weave in real stories, humor, or honest observations that show the human side of what you do.

3. Use AI, but own your creative decisions

Today’s AI tools can really lighten the load by simplifying tasks like clipping, but you’re always in the driver’s seat! Remember, the core content needs to be strong, with a clear point of view and relevance to your audience. Even though tools are making things easier than ever, defining your strategy upfront is important to ensure success!

Where AI helps:

• Automated transcripts, captioning

• Suggesting clip segments to speed up editing

Where you still matter:

• Creating relevant and impactful source content for your audience

• Choosing the exact angles and stories you want to highlight

• Ensuring final edits align with your brand and voice

Key takeaway: AI cuts busywork, but YOU shape the narrative (core content and real idea) —because your perspective can’t be automated.

4. One post, one focus = better reach

Practical moves:

• If you mention a partner or tool on LinkedIn, keep that post exclusively about them to increase the chances they’ll share it

• Stick to one central takeaway or CTA so readers don’t get lost.

Key takeaway: Singular focus makes it easier for readers to engage—and makes your post more share-worthy.

5. Overcome posting fear with mini-experiments

Sometimes, our fear (or imposter syndrome) is the biggest thing holding us back. “Learn in public” is how early-stage founders and startup marketers build credibility without needing a decade of experience.

Share what you’re testing, what’s working (and what’s not).

Practical approach:

• Pick one takeaway from a meeting, event, or webinar—post it on LinkedIn.

• Gauge feedback—if something flops, pivot next time.

• Remember, every post is a tiny experiment that leads to better content down the line.

Key takeaway: Staying silent until you’re an “expert” wastes time—iterate and learn out loud. Don’t be worried about the content flops, as no one really sees those!

Ready for a deeper dive?

Watch my full convo with Kendall (btw just launched my YouTube channel!)
We break down the exact workflows you need to repurpose content the right way—from picking strong soundbites to handling AI-driven editing.

Challenge for you: post 2 video clips next week

1. Record a short 30-minute chat with a leader or team member.

2. Snip out 2 key highlights. Riverside.fm and Quso.ai make it easy.

3. Post on LinkedIn with short post copy, each with a distinct angle.

4. Tag me on LinkedIn if you’d like a comment boost.

(Keep it simple, see what sticks, refine from there.)

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Know someone who needs to hear this? Forward to a friend, as sometimes one tip is all they need to get unstuck.

Thoughts?

I’d love to see how these strategies work for you. Reply to let me know what’s working, what’s on your mind, or how I can be helpful.

Keep the fresh ideas brewing,
Christine Orchard